Entity SEO starts from a fact that most optimisation advice still ignores: search engines stopped matching strings a long time ago. They match things. A page is not scored on whether it contains a phrase, it is scored on whether the system believes the page is about the concept behind the phrase, and on how confident...
AI Search
Guides on AI search engines like ChatGPT Search, Perplexity, and Google AI Overviews, and how to optimise content to be cited in AI answers.
Ranked but not cited is the specific frustration of doing search engine optimisation correctly and watching it produce nothing. The rankings arrive. The impressions climb. The clicks do not follow, and no amount of rewriting the title tag changes it. That is not a failure of your optimisation. It is what happens when...
The honest answer to whether llms.txt does anything yet is: almost nothing, measurably, and the people telling you it is essential for AI visibility are selling something. That is an uncomfortable position to hold while also recommending you publish one, so this post shows the numbers and then explains the...
Whether to block AI crawlers is presented as a technical question and it is not one. Blocking them is a few lines of configuration that takes ten minutes. The hard part is deciding whether you want to, and that decision is commercial: you are choosing between protecting content from being trained on and being present...
GEO for ecommerce is a narrower problem than GEO for content, and easier in one specific way: an assistant answering a product question wants facts it can state without hedging. Price, availability, dimensions, compatibility, return window. Those either exist in a machine-readable form on your site or they do not, and...
Nobody can measure GEO the way they measured search engine optimisation, and the reason is structural rather than a gap in the tooling. The old metrics assumed a click. Position was worth knowing because position predicted traffic, and traffic predicted revenue. When an answer is delivered without a visit, that chain...
Google AI Mode is the tab that answers your question conversationally instead of returning ten links, and it has moved from an experiment to something with a billion monthly users faster than any change to search in the last decade. If you run a website in the UK, it is already affecting your numbers whether or not you...
The phrase AI SEO agency covers two entirely different businesses, and telling them apart before you sign anything is most of the work. One uses language models to produce more content faster and calls that an AI service. The other works on whether your business appears inside the answers that AI systems generate,...
OpenAI and Perplexity are changing how users discover business platforms, and ChatGPT Search SEO is fast becoming as important as ranking on Google. These conversational engines do not display a traditional list of indexed links. Instead, they synthesise a single unified response and link to source material via in-text...
Generative Engine Optimization is the next evolution of digital search strategy. As users migrate from keyword-based search queries to conversational AI interfaces, business owners must adapt how their platforms present information. AI search engines—such as Perplexity, ChatGPT Search, and Google Gemini—synthesise...