Generative Engine Optimization (GEO)
Articles on Generative Engine Optimization (GEO): making your content visible and citable in AI search engines and generative answers.
AI Detector Accuracy: Why They Get It Wrong
What the peer reviewed research says about AI detector accuracy, why false positives land on non native writers, and what Google actually penalises.
Continue ReadingMultilingual SEO: What Twelve Languages Taught Us
Hreflang, translation quality and per-script length rules, drawn from running this site in twelve languages and the automated gates that keep it honest.
Continue ReadingContent Refresh: When Updating Beats Publishing
Which old posts are worth updating, what a refresh should actually change, and why moving the date without moving the content achieves nothing.
Continue ReadingProgrammatic SEO: When It Works and When It Is Spam
How templated pages at scale earn traffic, where the line between useful and thin actually sits, and why most of these projects fail after indexing.
Continue ReadingContent Pruning: When Deleting Pages Raises Traffic
Cutting pages can raise traffic. How to decide what to delete, what to merge and what to leave alone, using data rather than instinct.
Continue ReadingEntity SEO: Teaching Search Engines What You Are
Retrieval systems match concepts, not strings. What an entity is, why consistency beats keyword density, and how to make a machine understand you.
Continue ReadingWhy Your Content Ranks But Never Gets Cited
Top ten rankings drawing almost no clicks is now the normal state. Our own numbers, why answers replaced results, and what actually earns a citation.
Continue ReadingDoes llms.txt Do Anything Yet? The Evidence
Adoption of llms.txt rose 8.8x in a year, and 97% of the files get zero AI requests. What the server logs show, and whether it is still worth publishing.
Continue ReadingBlocking or Allowing AI Crawlers: The Business Decision
Whether to block AI crawlers is a commercial decision, not a technical one. What Cloudflare changed, what blocking costs you, and how to decide.
Continue ReadingGEO for Ecommerce: Product Data in AI Answers
Assistants answer product questions from structured data, not your copy. What they read, why stock and price accuracy decide inclusion, and what to fix.
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