Almost no custom web app development starts with a specification. It starts with a spreadsheet that somebody built to track one thing, which grew a second column, then a tab, then a formula only one person understands. Three years later that file holds the schedule, the pricing and half the customer records, four...
SaaS
Articles on SaaS platforms versus custom software: build vs buy decisions, licensing models, and choosing the right approach for your business.
Almost every comparison of Salesforce vs HubSpot you will find was written by a partner of one of them. That is not a conspiracy, it is an economic fact: the people who know these products well enough to compare them make their living implementing one. The result is a genre of article that gives one product its...
A Salesforce implementation gets approved as a licence line and delivered as a programme. The licence line is public, per user, per month, and easy to defend in a board paper. Everything that turns those licences into a system somebody actually uses sits outside it, and that is the part that decides whether the number...
Agentforce is priced by consumption, and that single fact should change how you budget for it. Most Salesforce buyers arrive with a seat-licence mental model, ask what an agent costs per user per month, and get a number that does not describe their bill. The bill is a function of how many actions the agent takes, and...
A salesforce integration almost never fails on protocol. Authenticating is a solved problem and posting a record is a solved problem. What ends projects is the daily request allocation and the shape of the data model, both usually discovered about three weeks after go-live, when the nightly job starts returning errors...
The awkward truth about hiring a B2B SEO agency is that traffic and pipeline are only loosely related in this market, and most engagements optimise the one that is easy to measure. A B2B site can triple its sessions and generate no additional revenue at all, because the additional visitors were students, competitors...
Choosing a SaaS SEO agency is a harder decision than choosing a general one, because most of what a general agency does well matters very little to a software business. Local citations, Google Business Profile management and a monthly blog post about industry trends are legitimate services. They just have almost no...
CRM and ERP integration is almost always described as a connection problem, and it is almost never a connection problem. Both systems have documented interfaces. Both have connectors available. The difficulty is that sales and finance have spent years describing the same business in two different vocabularies, and the...
Third-party API integration is the most consistently underestimated work in commercial software. The documentation reads clearly, the vendor publishes a client library, and someone says two weeks. Six weeks later the team is still arguing about what should happen when a webhook arrives twice for an order that was...
Choosing between software licensing models is one of the most consequential strategic decisions founders make when building enterprise applications in 2026. Pick the wrong contract format and you can limit your distribution reach, restrict SaaS scaling opportunities, or accidentally force yourself to share proprietary...