SEO
Guides, tips, and strategies for improving search engine optimization to increase website visibility, traffic, and rankings.
Does llms.txt Do Anything Yet? The Evidence
Adoption of llms.txt rose 8.8x in a year, and 97% of the files get zero AI requests. What the server logs show, and whether it is still worth publishing.
Continue ReadingBlocking or Allowing AI Crawlers: The Business Decision
Whether to block AI crawlers is a commercial decision, not a technical one. What Cloudflare changed, what blocking costs you, and how to decide.
Continue ReadingGEO for Ecommerce: Product Data in AI Answers
Assistants answer product questions from structured data, not your copy. What they read, why stock and price accuracy decide inclusion, and what to fix.
Continue ReadingHow to Measure GEO When Clicks Vanish
Rankings and sessions both look fine while citations sit at zero. Which numbers actually show whether AI systems are using your pages, and how to read them.
Continue ReadingMulti-Location SEO for UK Businesses
How multi-location SEO works for UK businesses, why duplicated branch pages suppress every location, and what to build instead at each site.
Continue ReadingB2B SEO Agency: Pipeline, Not Traffic
Why B2B SEO is measured wrong almost everywhere, what a B2B SEO agency should build instead of blog volume, and what the work costs in the UK.
Continue ReadingEnterprise SEO Agency: Why Large Sites Fail Differently
Why enterprise SEO is a governance problem rather than a content one, what an enterprise SEO agency should actually deliver, and what it costs.
Continue ReadingEcommerce SEO Agency: What to Expect and What to Pay
What an ecommerce SEO agency should fix first, why faceted navigation quietly destroys crawl budget, and what the work costs a UK retailer.
Continue ReadingLaw Firm SEO Agency: Compliance, Content and Cost
What a law firm SEO agency must know about SRA transparency rules, why published prices are an asset rather than a chore, and what the work costs.
Continue ReadingHotel SEO Agency: Winning Direct Bookings Back
What a hotel SEO agency should do to shift bookings away from the OTAs, why most hotel sites lose the comparison, and what the work costs in the UK.
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