Progressive web app development is the option most UK buyers dismiss in the first ten minutes of a project and rediscover eighteen months later, once the second native codebase has quietly eaten the budget. It gets dismissed because almost everything written about it falls into one of two camps: advocacy that skips the...
Small Business
Practical web and software guidance for small businesses: websites, realistic budgets, tools, and strategies to grow online without overspending.
Almost every comparison of Salesforce vs HubSpot you will find was written by a partner of one of them. That is not a conspiracy, it is an economic fact: the people who know these products well enough to compare them make their living implementing one. The result is a genre of article that gives one product its...
Search for wordpress vs wix and almost every result on the first page pays somebody a commission. Wix, Squarespace and the large managed WordPress hosts all run affiliate programmes, comparison sites exist to farm them, and the recommendation is settled by the payout table before any research starts. That is why the...
WordPress hosting is sold across a price range that runs from roughly £3 a month to several hundred, and the plans at both ends of it describe themselves in almost identical words. Fast. Secure. Backed up. Supported. The specification that would let a buyer tell them apart, meaning which PHP branch runs the site, which...
Most people looking for Drupal support already own the site. They inherited it from an agency that moved on, or from a developer who left, and now an update is overdue, a form has stopped sending, or a security advisory has landed and nobody can say whether it applies. What they want is not a sales page. It is a scope...
The Elementor vs custom theme argument is usually conducted as a matter of taste, and occasionally as tribal identity. It is neither. It is a cost question with a predictable shape: a page builder moves cost out of the build and into the operating life of the site. Whether that is a good trade depends on two numbers...
The choice between a fixed price contract and time and materials is usually framed as a choice about risk, which is correct, and then immediately mishandled, because both sides assume the risk goes away rather than moving. It does not go away. In a fixed price arrangement the supplier carries the risk of the estimate...
A software RFP is supposed to make suppliers comparable. Most achieve the opposite, because they specify a solution in enough detail to constrain the answer while leaving out the information anybody would need to price it. The result is five quotes spanning an order of magnitude, all technically responsive, none of...
Software maintenance cost is the number that turns a successful project into a difficult conversation eighteen months later. The build was budgeted, approved and delivered. What happens after it goes live was described as “support” and given a figure somebody guessed at, and that figure was almost always too small. The...
MVP software development goes wrong at the scoping meeting, not during the build. Somebody says “minimum viable product”, everybody nods, and then the feature list arrives containing user accounts, an admin panel, billing, notifications, a dashboard and a mobile app. That is not a minimum viable product. That is a...