https://mecanik.dev/en/tags/technical-seo-audit/Recent content in Technical SEO Audit on [ MECANIK DEV ]Hugo -- gohugo.ioenCopyright © 2020-{year} by [ MECANIK DEV ]. All Rights Reserved.Tue, 08 Sep 2026 07:00:00 +0100https://mecanik.dev/en/posts/ai-detector-accuracy/Tue, 08 Sep 2026 07:00:00 +0100https://mecanik.dev/en/posts/ai-detector-accuracy/Two very different people type ai detector into a search box in the same hour. One is a marketing manager who has published forty pages drafted with help from a language model and has been told that Google will punish the site for it. The other has been accused of cheating because a tool returned a number and somebody in authority believed it. Both arrive at a category of software that sells confidence, and both deserve the uncomfortable version of the answer.https://mecanik.dev/en/posts/drupal-seo/Wed, 02 Sep 2026 19:00:00 +0100https://mecanik.dev/en/posts/drupal-seo/Drupal SEO has an unearned reputation. Ask around and somebody will tell you Drupal is good for search out of the box, usually while comparing it to a fifteen year old memory of another platform. A stock Drupal 11 install ships with no meta description field, no XML sitemap, no automatic redirect when a URL changes, and content that answers at /node/123 until an editor types an alias by hand.https://mecanik.dev/en/posts/cms-migration/Tue, 01 Sep 2026 19:00:00 +0100https://mecanik.dev/en/posts/cms-migration/A CMS migration is one of the few projects where the technical work can go perfectly and the outcome still be a disaster. The site launches on time, looks better, loads faster, and traffic falls by half, because a few hundred URLs changed shape and nobody built the map. The traffic loss is not caused by the new platform. It is caused by discontinuity: addresses that used to resolve now do not, pages that used to be identifiable now look new, and accumulated history attached to old URLs has nowhere to go.https://mecanik.dev/en/posts/multilingual-seo/Sun, 30 Aug 2026 19:00:00 +0100https://mecanik.dev/en/posts/multilingual-seo/Multilingual SEO is usually presented as a translation problem with some technical markup attached. Running this site in twelve languages, English, Arabic, German, French, Hungarian, Italian, Japanese, Korean, Romanian, Vietnamese and both written forms of Chinese, has made it clear that the translation is the easy half. The hard half is that every rule you rely on in English has a script-dependent version you did not know about. Length limits differ.https://mecanik.dev/en/posts/content-refresh/Sun, 30 Aug 2026 07:00:00 +0100https://mecanik.dev/en/posts/content-refresh/A content refresh is the highest-return work available on most established sites, and it is unpopular because it produces nothing to announce. Updating a post that already ranks feels like maintenance. Publishing a new one feels like progress. The numbers usually disagree. The reason is that an existing page has already accumulated the expensive things: links, crawl history, and a demonstrated relationship to a set of queries. A new page starts with none of that and spends months earning what the old page already has.https://mecanik.dev/en/posts/programmatic-seo/Sat, 29 Aug 2026 19:00:00 +0100https://mecanik.dev/en/posts/programmatic-seo/Programmatic SEO means generating many pages from a template and a dataset, one per city, per product pair, per parameter combination. Done with a real dataset it is one of the most efficient things in the discipline. Done with a thesaurus and a spinner it is the thing search engines have spent two decades learning to detect. The distinction is not the technique. Both produce templated pages at scale. The distinction is whether each page contains something that page alone can answer, and that is a question about your data rather than about your content process.https://mecanik.dev/en/posts/content-pruning/Wed, 26 Aug 2026 07:00:00 +0100https://mecanik.dev/en/posts/content-pruning/Content pruning is the least intuitive thing in search optimisation, because every instinct says more pages should mean more traffic. Publishing feels like accumulation. Deleting feels like throwing away work somebody paid for. The mechanism that makes removal helpful is competition between your own pages. When two of yours target the same intent, they split the signals that would otherwise concentrate on one, and a retrieval system deciding between them may pick neither.https://mecanik.dev/en/posts/entity-seo/Sun, 23 Aug 2026 07:00:00 +0100https://mecanik.dev/en/posts/entity-seo/Entity SEO starts from a fact that most optimisation advice still ignores: search engines stopped matching strings a long time ago. They match things. A page is not scored on whether it contains a phrase, it is scored on whether the system believes the page is about the concept behind the phrase, and on how confident it is about what that concept is. That distinction decides whether repeating a keyword helps you or does nothing at all.https://mecanik.dev/en/posts/ranked-but-not-cited/Fri, 21 Aug 2026 07:00:00 +0100https://mecanik.dev/en/posts/ranked-but-not-cited/Ranked but not cited is the specific frustration of doing search engine optimisation correctly and watching it produce nothing. The rankings arrive. The impressions climb. The clicks do not follow, and no amount of rewriting the title tag changes it. That is not a failure of your optimisation. It is what happens when the result page stops being a list of links and becomes an answer, and it is now the ordinary condition rather than an anomaly worth diagnosing.https://mecanik.dev/en/posts/does-llms-txt-do-anything-yet/Thu, 20 Aug 2026 19:00:00 +0100https://mecanik.dev/en/posts/does-llms-txt-do-anything-yet/The honest answer to whether llms.txt does anything yet is: almost nothing, measurably, and the people telling you it is essential for AI visibility are selling something. That is an uncomfortable position to hold while also recommending you publish one, so this post shows the numbers and then explains the recommendation. The file itself is a sensible idea. It is a markdown index at the root of your site telling a language model what you publish and where, in the way robots.https://mecanik.dev/en/posts/measure-geo/Tue, 18 Aug 2026 07:00:00 +0100https://mecanik.dev/en/posts/measure-geo/Nobody can measure GEO the way they measured search engine optimisation, and the reason is structural rather than a gap in the tooling. The old metrics assumed a click. Position was worth knowing because position predicted traffic, and traffic predicted revenue. When an answer is delivered without a visit, that chain breaks at the first link and every number downstream of it keeps reporting as though nothing changed. That is the dangerous part.https://mecanik.dev/en/posts/multi-location-seo-uk-businesses/Mon, 17 Aug 2026 19:00:00 +0100https://mecanik.dev/en/posts/multi-location-seo-uk-businesses/Multi-location SEO goes wrong in the same way at almost every business that attempts it. Someone writes one good service page, copies it once per branch, swaps the town name, and publishes twelve pages that are ninety-five percent identical. It feels like scale. It behaves like duplication, and it tends to suppress every location rather than help any of them. The instinct is understandable, because writing twelve genuinely different pages about the same service is hard and expensive.https://mecanik.dev/en/posts/b2b-seo-agency-pipeline-not-traffic/Sun, 16 Aug 2026 19:00:00 +0100https://mecanik.dev/en/posts/b2b-seo-agency-pipeline-not-traffic/The awkward truth about hiring a B2B SEO agency is that traffic and pipeline are only loosely related in this market, and most engagements optimise the one that is easy to measure. A B2B site can triple its sessions and generate no additional revenue at all, because the additional visitors were students, competitors and people in countries you do not sell to. We can say this with unusual confidence because it is our own situation.https://mecanik.dev/en/posts/enterprise-seo-agency-large-sites/Sun, 16 Aug 2026 07:00:00 +0100https://mecanik.dev/en/posts/enterprise-seo-agency-large-sites/An enterprise SEO agency is solving a different class of problem from a small-business one, and the difference is not scale in the arithmetic sense. A large site rarely fails because nobody knows what to fix. It fails because the person who knows cannot get it deployed. That is the part the pitch decks never cover. The audit finds twelve issues, eleven of them require a change to a template, a platform or a release process owned by a team with its own roadmap, and eighteen months later four have shipped.https://mecanik.dev/en/posts/ecommerce-seo-agency-what-to-expect/Sat, 15 Aug 2026 19:00:00 +0100https://mecanik.dev/en/posts/ecommerce-seo-agency-what-to-expect/Most of what an ecommerce SEO agency is hired to do turns out to be an engineering job wearing a marketing job’s clothes. A shop with four thousand products does not have a content problem. It has a URL problem, a duplication problem and a crawl problem, and the reason those persist is that fixing them requires changing the platform rather than writing more copy. The blogging that usually gets proposed is not wrong, it is just downstream of the thing that is actually suppressing the site.https://mecanik.dev/en/posts/law-firm-seo-agency-compliance-cost/Sat, 15 Aug 2026 07:00:00 +0100https://mecanik.dev/en/posts/law-firm-seo-agency-compliance-cost/A law firm SEO agency is working under a constraint most sectors do not have, and the firms that understand it have an advantage that is sitting unused on their own website. The Solicitors Regulation Authority already requires regulated firms to publish certain prices, service information and complaints details. That is treated almost universally as a compliance chore, filed away on a page nobody links to. It is also, almost exactly, the content that search engines and AI answers most want and that most competitors refuse to produce voluntarily.https://mecanik.dev/en/posts/hotel-seo-agency-direct-bookings/Fri, 14 Aug 2026 19:00:00 +0100https://mecanik.dev/en/posts/hotel-seo-agency-direct-bookings/Every hotel SEO agency pitch eventually arrives at the same promise, which is to reduce your dependence on the online travel agencies. It is the right goal and the arithmetic behind it is compelling, because a booking that arrives through your own site keeps the commission that would otherwise leave the business. The reason it so often fails is that the problem is rarely a marketing problem. It is that the guest compares your site to Booking.https://mecanik.dev/en/posts/medical-seo-agency-patient-bookings/Fri, 14 Aug 2026 07:00:00 +0100https://mecanik.dev/en/posts/medical-seo-agency-patient-bookings/Hiring a medical SEO agency is different from hiring a general one in a way that is not about skill, it is about permission. A clinic operates under advertising rules that make a large part of the standard playbook illegal, and under a Google quality framework that treats health content more sceptically than almost any other category. An agency that does not know both will produce work that either gets taken down or never ranks.https://mecanik.dev/en/posts/google-ai-mode-website-traffic/Wed, 12 Aug 2026 19:00:00 +0100https://mecanik.dev/en/posts/google-ai-mode-website-traffic/Google AI Mode is the tab that answers your question conversationally instead of returning ten links, and it has moved from an experiment to something with a billion monthly users faster than any change to search in the last decade. If you run a website in the UK, it is already affecting your numbers whether or not you have looked. What makes it different from an AI Overview is not just presentation.https://mecanik.dev/en/posts/saas-seo-agency-how-to-choose/Tue, 11 Aug 2026 19:00:00 +0100https://mecanik.dev/en/posts/saas-seo-agency-how-to-choose/Choosing a SaaS SEO agency is a harder decision than choosing a general one, because most of what a general agency does well matters very little to a software business. Local citations, Google Business Profile management and a monthly blog post about industry trends are legitimate services. They just have almost no bearing on whether a subscription product acquires customers who stay. The mismatch is easy to miss during a pitch, because the deliverables sound sensible and the reporting looks thorough.https://mecanik.dev/en/posts/website-migration-without-losing-traffic/Sun, 09 Aug 2026 07:00:00 +0100https://mecanik.dev/en/posts/website-migration-without-losing-traffic/A website migration is the only routine project that can wipe out years of search visibility in a single afternoon. Rebuilds, replatforms, domain changes and even a tidy-up of URL structure all carry the same risk, and the damage rarely announces itself on launch day. It shows up two weeks later as a quiet, steady decline that nobody connects to the release. The good news is that the causes are well understood and almost entirely preventable.https://mecanik.dev/en/posts/technical-seo-audit-cost-deliverables-pricing/Tue, 28 Jul 2026 07:00:00 +0100https://mecanik.dev/en/posts/technical-seo-audit-cost-deliverables-pricing/Calculating the average technical SEO audit cost is the first step for UK businesses looking to recover search rankings in 2026. While on-page content updates are essential, search engines prioritise websites that load quickly, parse schema scripts correctly, and maintain clean indexing routes. A single hidden crawling bottleneck or script error can prevent high-quality pages from appearing in user searches. This guide reviews the pricing models, technical deliverables, and expert debugging processes that make up a professional audit.https://mecanik.dev/en/posts/schema-markup-for-llms-ai-search/Tue, 21 Jul 2026 07:00:00 +0100https://mecanik.dev/en/posts/schema-markup-for-llms-ai-search/Implementing schema markup for LLMs is the most reliable way to feed structured data directly to conversational search engines. As Large Language Models (LLMs) take over standard web search queries, traditional keyword indexing is no longer enough to maintain digital visibility. AI search crawlers—such as ChatGPT’s indexers and Perplexity’s retrieval bots—rely on explicit semantic maps to parse and verify information. Websites that expose clean, standardised metadata graphs rank higher and secure more inline citations.https://mecanik.dev/en/posts/google-ai-overviews-seo-optimization/Mon, 20 Jul 2026 19:00:00 +0100https://mecanik.dev/en/posts/google-ai-overviews-seo-optimization/Getting Google AI Overviews SEO right has quickly become essential for UK businesses that want to hold onto top search positions. Google’s Search Generative Experience (SGE) has transitioned into AI Overviews, placing synthesised summaries above traditional organic search listings. This pushes standard organic links further down the page, which significantly affects click-through rates. To preserve your search traffic, your website must format content so Google’s Gemini models can easily ingest and cite it.https://mecanik.dev/en/posts/chatgpt-search-seo-perplexity/Mon, 20 Jul 2026 07:00:00 +0100https://mecanik.dev/en/posts/chatgpt-search-seo-perplexity/OpenAI and Perplexity are changing how users discover business platforms, and ChatGPT Search SEO is fast becoming as important as ranking on Google. These conversational engines do not display a traditional list of indexed links. Instead, they synthesise a single unified response and link to source material via in-text citations. To stay visible, websites must be built for AI retrieval architectures rather than blue-link rankings. This guide outlines how to configure your indexation setup, format your data to win AI references, and optimise for both ChatGPT Search and Perplexity.https://mecanik.dev/en/posts/generative-engine-optimization-geo-guide/Sun, 19 Jul 2026 19:00:00 +0100https://mecanik.dev/en/posts/generative-engine-optimization-geo-guide/Generative Engine Optimization is the next evolution of digital search strategy. As users migrate from keyword-based search queries to conversational AI interfaces, business owners must adapt how their platforms present information. AI search engines—such as Perplexity, ChatGPT Search, and Google Gemini—synthesise answers directly from raw web index data rather than displaying a standard list of links. As a result, websites that fail to feed Large Language Models (LLMs) risk losing search traffic.