Nobody can measure GEO the way they measured search engine optimisation, and the reason is structural rather than a gap in the tooling. The old metrics assumed a click. Position was worth knowing because position predicted traffic, and traffic predicted revenue. When an answer is delivered without a visit, that chain...
Technical SEO Audit
Guides on technical SEO audits covering crawlability, Core Web Vitals, structured data, and the fixes that improve search rankings.
Multi-location SEO goes wrong in the same way at almost every business that attempts it. Someone writes one good service page, copies it once per branch, swaps the town name, and publishes twelve pages that are ninety-five percent identical. It feels like scale. It behaves like duplication, and it tends to suppress...
The awkward truth about hiring a B2B SEO agency is that traffic and pipeline are only loosely related in this market, and most engagements optimise the one that is easy to measure. A B2B site can triple its sessions and generate no additional revenue at all, because the additional visitors were students, competitors...
An enterprise SEO agency is solving a different class of problem from a small-business one, and the difference is not scale in the arithmetic sense. A large site rarely fails because nobody knows what to fix. It fails because the person who knows cannot get it deployed. That is the part the pitch decks never cover. The...
Most of what an ecommerce SEO agency is hired to do turns out to be an engineering job wearing a marketing job’s clothes. A shop with four thousand products does not have a content problem. It has a URL problem, a duplication problem and a crawl problem, and the reason those persist is that fixing them requires...
A law firm SEO agency is working under a constraint most sectors do not have, and the firms that understand it have an advantage that is sitting unused on their own website. The Solicitors Regulation Authority already requires regulated firms to publish certain prices, service information and complaints details. That...
Every hotel SEO agency pitch eventually arrives at the same promise, which is to reduce your dependence on the online travel agencies. It is the right goal and the arithmetic behind it is compelling, because a booking that arrives through your own site keeps the commission that would otherwise leave the business. The...
Hiring a medical SEO agency is different from hiring a general one in a way that is not about skill, it is about permission. A clinic operates under advertising rules that make a large part of the standard playbook illegal, and under a Google quality framework that treats health content more sceptically than almost any...
Google AI Mode is the tab that answers your question conversationally instead of returning ten links, and it has moved from an experiment to something with a billion monthly users faster than any change to search in the last decade. If you run a website in the UK, it is already affecting your numbers whether or not you...
Choosing a SaaS SEO agency is a harder decision than choosing a general one, because most of what a general agency does well matters very little to a software business. Local citations, Google Business Profile management and a monthly blog post about industry trends are legitimate services. They just have almost no...