Technical due diligence is not a code quality competition, and teams preparing for one usually spend their time on the wrong thing. Nobody buying a company is grading your abstractions. They are trying to work out what it will cost to own this system, and how badly it can go wrong after the money changes hands. That...
UK Business
Articles, guides and tutorials relevant to UK businesses, covering technology decisions, hiring, compliance and digital transformation in the UK market.
Fintech software development is priced and scheduled like ordinary software development right up until somebody asks who is authorised to hold the money. At that point the project stops being an engineering exercise and becomes a regulatory one with an engineering component, and the timeline you had in mind stops being...
MVP software development goes wrong at the scoping meeting, not during the build. Somebody says “minimum viable product”, everybody nods, and then the feature list arrives containing user accounts, an admin panel, billing, notifications, a dashboard and a mobile app. That is not a minimum viable product. That is a...
Multi-location SEO goes wrong in the same way at almost every business that attempts it. Someone writes one good service page, copies it once per branch, swaps the town name, and publishes twelve pages that are ninety-five percent identical. It feels like scale. It behaves like duplication, and it tends to suppress...
White label web development is the arrangement where a design or marketing agency sells a build to its client and a separate technical partner delivers it, invisibly, under the agency’s name. It exists because the economics of a small agency and the economics of a permanent engineering team do not fit together. Client...
The awkward truth about hiring a B2B SEO agency is that traffic and pipeline are only loosely related in this market, and most engagements optimise the one that is easy to measure. A B2B site can triple its sessions and generate no additional revenue at all, because the additional visitors were students, competitors...
An enterprise SEO agency is solving a different class of problem from a small-business one, and the difference is not scale in the arithmetic sense. A large site rarely fails because nobody knows what to fix. It fails because the person who knows cannot get it deployed. That is the part the pitch decks never cover. The...
Most of what an ecommerce SEO agency is hired to do turns out to be an engineering job wearing a marketing job’s clothes. A shop with four thousand products does not have a content problem. It has a URL problem, a duplication problem and a crawl problem, and the reason those persist is that fixing them requires...
A law firm SEO agency is working under a constraint most sectors do not have, and the firms that understand it have an advantage that is sitting unused on their own website. The Solicitors Regulation Authority already requires regulated firms to publish certain prices, service information and complaints details. That...
Every hotel SEO agency pitch eventually arrives at the same promise, which is to reduce your dependence on the online travel agencies. It is the right goal and the arithmetic behind it is compelling, because a booking that arrives through your own site keeps the commission that would otherwise leave the business. The...