Hiring a medical SEO agency is different from hiring a general one in a way that is not about skill, it is about permission. A clinic operates under advertising rules that make a large part of the standard playbook illegal, and under a Google quality framework that treats health content more sceptically than almost any...
UK Business
Articles, guides and tutorials relevant to UK businesses, covering technology decisions, hiring, compliance and digital transformation in the UK market.
AI agents for business are the current version of a familiar story: a demo that works beautifully in ten minutes, followed by six months of trying to make it work reliably enough to leave unattended. The gap between those two states is where almost all the budget goes, and almost none of the marketing material...
Healthcare software development in the UK costs more and takes longer than equivalent work in any other sector, and the reason is not that the code is harder. It is that a substantial portion of the budget goes on evidence rather than features: clinical risk documentation, information governance, and assurance...
The phrase AI SEO agency covers two entirely different businesses, and telling them apart before you sign anything is most of the work. One uses language models to produce more content faster and calls that an AI service. The other works on whether your business appears inside the answers that AI systems generate,...
Choosing a SaaS SEO agency is a harder decision than choosing a general one, because most of what a general agency does well matters very little to a software business. Local citations, Google Business Profile management and a monthly blog post about industry trends are legitimate services. They just have almost no...
The fine-tuning vs RAG question usually arrives as a statement: “we need to fine-tune a model on our data.” It is one of the most expensive sentences in enterprise AI, and it is usually wrong. Not always, but usually. The request nearly always means one of two things: the model does not know about our business, or the...
A website migration is the only routine project that can wipe out years of search visibility in a single afternoon. Rebuilds, replatforms, domain changes and even a tidy-up of URL structure all carry the same risk, and the damage rarely announces itself on launch day. It shows up two weeks later as a quiet, steady...
Drupal migration is one of those projects that stays comfortably in next quarter’s plan until a date makes it urgent. Two dates are doing that right now, and only one of them is in the future. Drupal 7 lost official support on 5 January 2025. Any site still running it has been going without security coverage for well...
Organisations that need to hire a Drupal developer are usually running something substantial: a university site with forty departments, a public sector portal with accessibility obligations, a membership platform where permissions genuinely matter. Drupal rarely gets chosen for brochureware. It gets chosen when the...
CRM and ERP integration is almost always described as a connection problem, and it is almost never a connection problem. Both systems have documented interfaces. Both have connectors available. The difficulty is that sales and finance have spent years describing the same business in two different vocabularies, and the...