Structured data is how you describe your page to search engines in a language they parse precisely. Instead of hoping Google infers that a page is a recipe, a product, or an FAQ, you tell it explicitly. Done right, this can earn rich results (star ratings, FAQs, prices, and more) that make your listing stand out and...
Website Optimization
Guides, tips, and best practices for website optimization — improving performance, speed, and user experience.
Cloudflare sits between your visitors and your server, which makes it one of the most effective places to improve website performance. Used well, it serves content from a location near each visitor, caches what it can, optimises images, and compresses responses. Used carelessly, it does little or even gets in the way....
Content and links get the attention, but if search engines cannot crawl, render, and index your pages efficiently, none of it ranks. A technical SEO audit checks the foundation. This checklist walks through what to review in 2026, grouped by the questions that matter: can Google find your pages, index them, understand...
Core Web Vitals are Google’s measurable signals for real-world page experience, and they feed into ranking. Passing them is not about chasing a green score for its own sake; it is about a site that loads fast, responds instantly, and does not jump around while people use it. This guide explains the three metrics as...
A website redesign can transform how your business performs online, or it can quietly destroy years of hard-won search rankings overnight. The difference is entirely in how it is planned and executed. Many UK businesses redesign their site for the wrong reasons, at the wrong time, or in a way that wipes out their SEO,...
SEO services are one of the most searched and least understood things a UK business can buy. Interest in “SEO services” and “SEO company” has risen sharply, yet the market is full of vague promises, confusing jargon, and the occasional outright scam. This guide cuts through it. We explain what SEO services actually...
Web development best practices are the difference between a website that merely works and one that performs, ranks, and lasts. In 2026 the bar is higher than ever: users expect instant load times, search engines reward speed and accessibility, and security threats are relentless. The good news is that the practices...
Images are almost always the heaviest thing on a web page, and the way you host them decides whether your site feels instant or sluggish. In 2026 the question is no longer “should I optimise my images” but “where should they live so optimisation happens automatically.” After years of resizing images on the edge for...
If Cloudflare Images is where your images live, Cloudflare Image Transformations is the engine that makes them fast. It resizes, compresses and converts your images to modern formats at the moment they are requested, using only the original you already have. No build step, no pre-generated thumbnails, no separate...
If you host a lot of images, the line item that quietly destroys your budget is not storage, it is egress: the fee cloud providers charge every time someone downloads a file. Amazon S3 and most competitors bill you per gigabyte served, so a single viral post or a busy product catalogue can produce a bandwidth invoice...