Ranked but not cited is the specific frustration of doing search engine optimisation correctly and watching it produce nothing. The rankings arrive. The impressions climb. The clicks do not follow, and no amount of rewriting the title tag changes it. That is not a failure of your optimisation. It is what happens when...
Website Optimization
Guides, tips, and best practices for website optimization — improving performance, speed, and user experience, with practical notes.
The honest answer to whether llms.txt does anything yet is: almost nothing, measurably, and the people telling you it is essential for AI visibility are selling something. That is an uncomfortable position to hold while also recommending you publish one, so this post shows the numbers and then explains the...
GEO for ecommerce is a narrower problem than GEO for content, and easier in one specific way: an assistant answering a product question wants facts it can state without hedging. Price, availability, dimensions, compatibility, return window. Those either exist in a machine-readable form on your site or they do not, and...
Nobody can measure GEO the way they measured search engine optimisation, and the reason is structural rather than a gap in the tooling. The old metrics assumed a click. Position was worth knowing because position predicted traffic, and traffic predicted revenue. When an answer is delivered without a visit, that chain...
A WooCommerce product page usually loads acceptably. The shop page, the category listings and the search results often do not, and store owners are frequently surprised by this because the individual products feel fine. The difference is arithmetic. A product page shows one main image. A category page showing...
Every WordPress site eventually hits the same problem. Images are the largest thing on the page, the editors upload whatever came off the camera, and the mobile score is suffering for it. The usual answer is to install an image optimisation plugin, and the usual candidates are Smush, ShortPixel and Imagify. There is a...
If you have followed a Cloudflare tutorial written before 2026, installed a plugin with “resizing” in its name, or inherited a Worker that rewrites image URLs, you have probably hit something confusing. The Cloudflare dashboard no longer has a feature called Image Resizing. The documentation does not mention it either....
A website migration is the only routine project that can wipe out years of search visibility in a single afternoon. Rebuilds, replatforms, domain changes and even a tidy-up of URL structure all carry the same risk, and the damage rarely announces itself on launch day. It shows up two weeks later as a quiet, steady...
Almost every WooCommerce performance investigation starts the same way. The store owner has already moved to a faster host, installed a caching plugin, and bought an image optimiser, and the site is still slow. They conclude that WooCommerce is simply heavy and give up. WooCommerce is heavier than a brochure site,...
Calculating the average technical SEO audit cost is the first step for UK businesses looking to recover search rankings in 2026. While on-page content updates are essential, search engines prioritise websites that load quickly, parse schema scripts correctly, and maintain clean indexing routes. A single hidden crawling...