Website Optimization
Guides, tips, and best practices for website optimization — improving performance, speed, and user experience, with practical notes.
Entity SEO: Teaching Search Engines What You Are
Retrieval systems match concepts, not strings. What an entity is, why consistency beats keyword density, and how to make a machine understand you.
Continue ReadingWhy Your Content Ranks But Never Gets Cited
Top ten rankings drawing almost no clicks is now the normal state. Our own numbers, why answers replaced results, and what actually earns a citation.
Continue ReadingDoes llms.txt Do Anything Yet? The Evidence
Adoption of llms.txt rose 8.8x in a year, and 97% of the files get zero AI requests. What the server logs show, and whether it is still worth publishing.
Continue ReadingGEO for Ecommerce: Product Data in AI Answers
Assistants answer product questions from structured data, not your copy. What they read, why stock and price accuracy decide inclusion, and what to fix.
Continue ReadingHow to Measure GEO When Clicks Vanish
Rankings and sessions both look fine while citations sit at zero. Which numbers actually show whether AI systems are using your pages, and how to read them.
Continue ReadingWooCommerce Product Images: Why Catalogue Pages Are Slow
Why WooCommerce shop and category pages load slowly, how product images cause it, and what to change in image sizes, lazy loading and delivery to fix it.
Continue ReadingCloudflare Image Transformations vs WordPress Image Plugins
Cloudflare Image Transformations vs Smush, ShortPixel and Imagify: how the billing models differ, what each free tier gives you, and which suits your site.
Continue ReadingCloudflare Image Resizing Is Now Image Transformations
Cloudflare renamed Image Resizing to Image Transformations. What changed, what still works, what the free tier covers, and what to update in your setup.
Continue ReadingWebsite Migration Without Losing Traffic: 2026 Guide
Most traffic lost in a website migration is lost in the redirect map. What to inventory before launch, what to verify after, and how long recovery takes.
Continue ReadingWooCommerce Performance: Why Your Store Is Slow
WooCommerce performance problems are rarely the host. The real causes are uncached carts, bloated queries and plugin sprawl, and what fixing each costs.
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